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Government of Jersey Launches Plate to Planet

Carbon labelling on Café Ubé-made products brings us another step closer to educating and informing Islanders on how to make better carbon conscious decisions, if they wish to.

Consumers in France, the UK, Germany, Italy, Spain and the Netherlands have expressed positive sentiment around introducing carbon labels, so I’m hoping to see similar sentiment in Jersey.

Steve Luce Minister for the Environment at Government of Jersey

The Government of Jersey has launched Plate to Planet, the world’s first government-led trial of carbon labelling in the hospitality sector. This pioneering project, in partnership with My Emissions, aims to empower Islanders and visitors to make informed, sustainable food choices by highlighting the carbon impact of their meals.

Why It Matters 

Food consumption accounts for over 30% of an individual’s carbon footprint, making it key to Jersey’s efforts in tackling the climate emergency. Plate to Planet is designed to address three critical goals: 

  • Understand the carbon footprint of meals served in public sector settings such as schools, the General Hospital, and HMP La Moye.
  • Explore the feasibility of carbon accounting and labelling for Jersey’s hospitality sector.
  • Assess whether carbon labelling influences consumer food choices. 

The Plate to Planet Initiative 

Launched in collaboration with local business and public sector catering teams, Plate to Planet seeks to foster a culture of sustainability by demonstrating how everyday choices can make a difference. To achieve this, the Government of Jersey partnered with My Emissions, a leading provider of carbon accounting software, to calculate the carbon footprint of meals and introduce simple, credible carbon labels. 

Launching Carbon Labels in Jersey 

Today marks the official launch of the initiative in partnership with Café Ubé, a popular local business known for its food-to-go offerings. Over 75% of Café Ube’s menu—including vegan, vegetarian, and meat-based options—has received an A or B carbon rating, reflecting their low carbon impact.

Café Ubé is part of JP Restaurants, and you can read more about the launch of carbon labelling on their website.

Beyond Café Ubé, the Government of Jersey is working with My Emissions to explore the carbon emissions for public sector catering, and where future improvements can be made. 

A Global First 

This initiative cements Jersey’s leadership in the fight against climate change as the first government globally to trial carbon labelling in the hospitality sector. It reflects a strong commitment to supporting Islanders in lowering their carbon footprint.  

Looking Ahead 

With Plate to Planet, the Government of Jersey is spearheading a community-focused approach for encouraging sustainable practice in the food industry. By leveraging cutting-edge technology and local partnerships, the initiative aims to empower individuals to embed impactful choices into their everyday lives.  

The insights gained from this project will inform My Emissions contributions to initiatives like DEFRA’s Food Data Transparency Partnership, which is standardising emissions reporting for food in the UK, and sets a strong example for other governments to follow. 

Join the Movement 

To learn more about Plate to Planet and My Emissions’ role in this groundbreaking project, contact us today.

Published on:
21 January 2025

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